This past week, Google rolled out its latest iteration of the Panda update, which the company (as usual) downplays as only one of roughly 500 yearly algorithm changes.
It doesn’t sound like such a big deal when they put it that way, but for those who have lost major traffic because of it, it was a bigger deal than most of those other roughly 499 changes. Ask Dani Horowitz from Daniweb, who noticed the big traffic drop and tipped us about it before we confirmed the update with Google.
Daniweb was hit by Panda earlier this year, and was able to get all the way back to a 110% recovery – something few have been able to achieve. Then along came Panda “2.5” (as the industry is calling it) early in the week and took away more than half of Daniweb’s traffic overnight. All of the hard work that Daniweb put into that recovery might as well have been erased.
But Daniweb is far from being the only victim here. SearchMetrics, which has regularly released data about Panda winners and losers throughout the year, has compiled another list of the top winners and losers as a result of 2.5.
It doesn’t sound like such a big deal when they put it that way, but for those who have lost major traffic because of it, it was a bigger deal than most of those other roughly 499 changes. Ask Dani Horowitz from Daniweb, who noticed the big traffic drop and tipped us about it before we confirmed the update with Google.
Daniweb was hit by Panda earlier this year, and was able to get all the way back to a 110% recovery – something few have been able to achieve. Then along came Panda “2.5” (as the industry is calling it) early in the week and took away more than half of Daniweb’s traffic overnight. All of the hard work that Daniweb put into that recovery might as well have been erased.
But Daniweb is far from being the only victim here. SearchMetrics, which has regularly released data about Panda winners and losers throughout the year, has compiled another list of the top winners and losers as a result of 2.5.
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